Your Step-by-Step Launch Blueprint
This is the interactive web page version of your launch strategy playbook. Use this dashboard during your daily morning focus blocks (9:00 AM – 12:30 PM M-F) to review templates, copy marketing text, and track your progress through the launch phases. Keep it moving.
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Phase 1: Setup & Assets
Target Date: Wednesday, May 27
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Verify Web Pages: Test layouts locally on your computer to make sure the pages render correctly:
- cheat_sheet.html (Free tips guide)
- upsell.html ($17 checkout upsell)
- cheat_sheet_bundle.html (5-sheet PDF bundle)
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Export PDF Bundle: Open cheat_sheet_bundle.html in your browser. Press Ctrl + P, select "Save as PDF", and save the complete bundle to your computer.
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Upload to Google Drive: Upload the PDF to Google Drive. Change file sharing to "Anyone with the link can view", copy the link, and save it on your phone notes for easy copy-paste.
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Prepare Lead Tracker: Open lead_tracker.html. Wipe out any old test data in localStorage so that you are good to go with a fresh pipeline.
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Phase 2: Organic Traffic
Target Date: Thursday, May 28
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Target Facebook & Nextdoor: Identify local community groups, church groups, buy/sell forums, and neighborhood networks.
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Publish Hand-Raiser Post: Post the organic teaser text. Crucially, **do not post the link in the main description**. Ask people to comment or text you. This drives up post visibility.Facebook / Nextdoor Post Copy
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Phase 3: The Conversation & The Upsell
Target Date: Friday, May 29
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Track Leads: Every time someone comments or text messages you, log their name and info immediately in lead_tracker.html.
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Send the Free Guide: Text the Google Drive link to the lead.SMS Delivery TemplateHey [Name]! It's Manasseh from HiTek Tech. Here is the free computer tips cheat sheet you requested: [Insert Google Drive Share Link] Let me know if those shortcuts work for you! 🙏
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Trigger PDF Bundle Upsell: Send the follow-up text 2 hours later to offer the $17 complete bundle.SMS Upsell PitchHope that guide was helpful! A lot of folks asked for visual steps on the harder stuff (like organizing files, browser safety, and signing PDFs), so I put together the complete 5-Sheet Printable Cheat Sheet Bundle. It's normally $27, but since you grabbed the free one, you can get it for just $17 today. You can print it out or keep it on your screen. Take a look here: [Insert link to upsell.html]
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Phase 4: Pitching the Live Class
Target Date: Mon, June 1 – Thu, June 4
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Contact Warm Leads: Message all leads logged in your tracker who downloaded the free sheet but haven't signed up for the class.
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Send Live Class Offer: Frame it as a hands-on, zero-stress interactive Zoom class where they practice with you.Live Class Pitch SMSHey [Name]! I'm hosting a live, friendly Zoom class called Computer Basics 101 this Saturday, June 6 at 11 AM CST. We're going to practice everything in the guide step-by-step. I go slow, answer every question, and I'll even call you 15 minutes before class to personally help you get connected to the Zoom meeting so you don't have to worry about a thing. It's $88. Want me to save you a spot? 💻
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Church Outreach: Reach out to local pastors, community admins, or nonprofit group chats. Offer them custom slots.
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Phase 5: Class Day Execution
Target Date: Saturday, June 6
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Run Tech Setup (10:00 AM): Boot Zoom, test mic, and verify webcam. Have files open for screen share.
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Call Registered Students (10:45 AM): Call students 15 minutes before the start time to personally help them click the link and check their audio.
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Deliver Class (11:00 AM – 1:00 PM): Run the training slowly in plain English. No high-tech jargon.
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Send Post-Class thank-you texts (1:30 PM): Use template steps from post_class.html to send thank-you texts and Pitch Class 2 (Canva) on Sunday.